Takealot Marketplace Service Level Agreement
(“SLA Guide”)
Version | Date updated | What’s changed? |
3.3 | May 2024 | Updates to Section 2 to account for the new 80% Threshold Rule in “DC Stock availability and balancing”. |
3.2 | January 2024 | Updates to Section 4 to account for new Average Account Return Rate and removal of the Not What I Ordered Rate (“NWIO”). |
3.1 | February 2022 | Dead Stock SLA reduced to 40 days and 40 units in stock. |
3.0 | August 2021 | Improved SLA frameworks with Next Steps, Calculations etc. New “DC stock availability and balancing” SLA introduce - this will take effect end of September 2021 |
2.1 | March 2021 | Dead Stock SLA has changed from 55 to 50 days stock along with a unit threshold. See DC Deliveries and Stock Management for more info. |
Section 1 - New Seller Probation
Section 2 - DC Deliveries and Stock Management
Section 3 - Sales and Customer Interactions
Section 4 - Returns & Product Information Quality
Section 5 - Leadtime Risk Management
Section 6 - Leadtime Performance Thresholds
What to do during periods of suspension
How to resume selling after reactivation
Disputing Compliance Actions and Penalties
Suspension Framework during peak trading periods
How to Contact Seller Compliance
Purpose
This document provides the metrics, calculations and thresholds regarding the operational performance of your Seller Account. It should be read in conjunction with our Terms and Conditions and Marketplace Compliance Guide.
When do these rules apply?
The thresholds below are effective once your account has been registered and you have access to your Seller Portal.
What can happen?
Seller SLAs are reviewed on a daily and weekly basis depending on the metric. If an SLA is found to be breached, the relevant compliance action will be taken immediately. Seller Compliance will reach out to you via the Primary Contact listed on your Seller Account to inform you of performance levels and/or breaches of these.
What should you do?
Compliance actions are taken to minimise the impact of operational failure on the customer experience. Sellers are to investigate the root cause of the failure and to implement measures to correct and prevent these failures.
New sellers will only be allowed to trade in-stock until it can be demonstrated that the rules of shipping to Takealot are understood. This allows for a practice run to deliver shipments without the risk of late or cancelled customer orders.
Requirement | Deliver two successful replenishment shipments, one to each DC, within 7 days of each other AND attend the Leadtime Classroom. |
Definition | “Successful” means each replenishment shipment must be delivered in full, with compliant packaging and labeling, and must arrive on time as per the scheduled booking slot. |
View, track or manage performance | Each shipment must reflect on your Shipped Shipments page as “Closed Full Quantity” in addition to being delivered on-time. Track your quantity required, sent and received on the Shipped Shipments page. |
Communication | You can expect an email within 1 business day of qualifying to inform you that your leadtime privileges have been activated. |
Next steps | Once you have received your notification, you should go to your Manage My Offers page and insert your Leadtime Days and My Stock on Hand to activate your leadtime offers on takealot.com. |
Penalty | Leadtime privileges will be withheld until requirements are met. |
Our DCs require operational and stock level compliance to ensure they can receive, unpack, sort and store your products. Poor packaging compliance, imbalance across locations and overstocking causes delays within the supply chain that ultimately impact customer deliveries.
SLA | Dead Stock SLA (“Account Level Stock Cover”) |
Threshold | Account Level Stock Cover exceeds 40 days (across all products on average) and more than 40 units stored at Takealot’s DCs. |
Definitions | “Stock days cover” refers to how many sales your current stock holding can supply or “cover”. This is based on the historic sales of the product. Slow-moving stock is at the highest risk of high stock cover i.e. too much supply for the demand - and is considered to be “dead stock” when the stock cover is higher than 40 days. |
Calculation | Account level stock cover = (Total stock at Takealot / Total sales for the past 30 days) *30 days |
Penalty | Breach of SLA may result in suspension of your replenishment capability and/or account suspension. Takealot may create Removal Orders for excessive dead stock on your account. |
View, track or manage performance | Review your Seller Performance Metrics sent weekly on Wednesdays to view your account performance. Should your account be at risk for escalated fees for high stock cover lines, you may receive an email to warn you about the costs associated should no action be taken. |
Communication | Suspensions on Thursdays Reactivations on Mondays and Thursdays depending on stock cover assessment. |
Suspension - Reactivation | Thursdays (Suspensions & Reactivation) - Mondays ( Reactivation) |
Next steps | Create a Removal Order for products with a high stock cover (or allow products to sell if secured for a promotion). Wait for the reactivation day (Monday/Thursday) for your privileges to be reinstated. |
Dispute or appeal penalty | You can dispute this via the Seller Contact form. |
SLA | Faulty Deliveries (“Inbound Exceptions”) |
Threshold | 3% |
Definitions | Inbound Exceptions may not exceed 3% of the total products delivered to a Takealot DC within a running 2 week period. “Inbound Exceptions” refers to products that are short delivered (not sent) or do not meet our requirements and therefore cannot be scanned into the DC for storage or allocation to customer orders. |
Calculation | Total shipments containing an inbound exception/Total shipments sent |
Penalty | Breach of SLA may result in suspension of your leadtime privileges and/or account suspension. |
View, track or manage performance | Review your Seller Performance Metrics sent weekly on Wednesdays to view your account performance. Ensure your shipments comply with the Goods Shipping & Receiving Requirements. View the different types of inbound exceptions here. |
Communication | First Breach - 1 week suspension Second Breach - 2 week suspension Third Breach - 1 month/indefinite suspension |
Suspension - Reactivation | Thursdays (Suspensions) - Ad hoc (Reactivations - see Next Steps) |
Next steps | 1 - You can’t correct anything with immediate effect and you will need to wait out the suspension period. 2 - Inbound exceptions are communicated and managed via the Bookings System. You will need to arrange and book a collection of your Inbound Exceptions on the Booking System to avoid disposal of your products. Depending on whether this is the first, second or third breach, you may need to submit a Plan of Action (“POA”) on how you will prevent future inbound exceptions or risk permanent suspension of your replenishment privileges. |
Dispute or appeal penalty | If you believe that your Inbound Exceptions have been recorded incorrectly against your account, you can dispute your metric via the Seller Contact form. |
SLA | “DC stock availability and balancing”* |
Threshold | 80% of all in-stock offers must be available in both DCs |
Definitions | Example: If 10 product offers are available to customers as in-stock, any 8 of those offers must be consistently available in both the JHB and CPT DC. |
Calculation | Count of products available in both DC's /Total count of products in-stock |
Penalty | First breach - A warning will be issued to correct your stock balance by either creating a replenishment order and/or creating a removal order Second breach - A final warning will be issued, to correct your stock balance by either creating a replenishment order and/or creating a removal order Third breach - Replenishment capabilities will be suspended until your Stock balancing improves. |
View, track or manage performance | Ensure your Draft Shipments are split between DCs before confirming your shipment. Export your offers in the manage my offers page on the seller portal. This would provide a view of each product’s availability at the JHB and CPT DCs. |
Communication | The view of this metric is included in the weekly performance metrics mailer. If you have breached the threshold you will receive the following mailers: First breach - A first warning will be issued Second breach - A final warning will be issued Third breach - Replenishment capabilities suspension |
De/Reactivation Days | Weekly |
Next steps | For the first and second breach:
For the third breach:
|
SLA | Customer Invoice Requests |
Threshold | Average of no more than 2 business days to respond to a customer invoice request, measured over a period of 2 weeks |
Definitions | Customers expect to receive feedback on requests in a timely manner. Delays on invoice requests create a bad customer experience. |
Calculation | Average business days taken to respond to customer invoice request over 2 week period |
Penalty | Failure to meet SLA may result in suspension of your seller account |
View, track or manage performance | Customer invoice requests can be viewed on the Seller Portal Dashboard and via email requests when additional information is required. Ensure to close out customer requests at least every 2 days. |
Communication | Ad hoc |
Suspension - Activation | Any day (Suspension) - Any Day (Reactivation) |
Next steps | In the event that your account is suspended for outstanding invoice requests; process the requests on your Seller Portal and then respond to the communication sent by Compliance to confirm the action and request reactivation. |
SLA | Product Return Rate |
Threshold | This is category-specific and is measured against the average return rate of the product category. |
Calculation | [Total number of units returned/total number of units sold] is more than [product category average on takealot.com] |
Penalty | Products that are in breach of SLA will be disabled for sale on takealot.com and will need to be removed from our DCs. |
View, track or manage performance | Download and view the return reasons for all returns on the Returns page to ensure you are delivering quality products. Regularly review all product returns to ensure that only good quality products are buyable. If any “faulty” batches have been delivered (n-stock), disable the offer on your Manage My Offers page as soon as possible and create a Removal Order to uplift the stock. |
Communication | Assessments occur weekly and we will reach out should your account be in breach. |
Next steps | If your product has been deactivated due to high returns, it is not necessarily the end of the road. You can request Takealot to reactivate your product by following the three simple steps in this article. |
SLA | Average Account Return Rate |
Threshold | 10% (based on specific calculations) |
Definitions | High return rates for reasons “Not What I Ordered” and “Damaged or defective” indicate a seller account that is not consistent in their customer promise. This is applicable for sellers trading for one month or more and is measured on an account level for the previous 6 months’ returns. The assessment is done once per week. |
Calculation | Takealot calculates averages of specific rule sets to aggregate return activity on a seller account level. The following metrics are considered per account and measured against specific thresholds to ensure accounts are assessed fairly: 2) Sold product count 3) Average customer return count 4) Average product returns |
Penalty | Accounts in breach of SLA may be suspended and/or terminated. |
View, track or manage performance | Download and view the return reasons for all returns on the Returns page to ensure you are delivering quality products. Regularly review all product returns to ensure that only good quality products are buyable. |
Communication | Assessments occur weekly and we will reach out should your account be in breach. |
Leadtime orders need to be processed at a regular cadence. This means that shipments and bookings need to be made in advance of due dates to ensure that constraints in the supply chain do not affect customer orders. All seller accounts are monitored constantly to ensure speedy intervention. For this reason you may expect an email on any day regarding Risk Prevention SLAs.
SLA | Confirming Leadtime Shipments |
Threshold | Leadtime orders to be placed in a confirmed shipment within 2 business days from new order placement |
Definitions | Waiting too long to batch orders into shipment places customer orders at risk of being delivered late or being cancelled. This risk is increased due to delivery slots at the DC filling up and courier constraints in times of high volumes. This includes all leadtime orders and mixed shipments and is measured each day. |
Calculation | Leadtime Order date + 2 business days = Leadtime Order in “Confirmed/Shipped Shipment” If not, the your account will be flagged as Risky |
Penalty | Accounts in breach of SLA may have leadtime privileges disabled. |
View, track or manage performance | You can track all open leadtime orders on the New Leadtime Orders page. Ensure to create shipments at least every 48 hours to include all leadtime orders. |
Communications | 1 - Warning sent (daily) by Inbound t for orders not within a Confirmed Shipment 3 business days after being ordered. 2 - If no action is taken, then a warning is sent 2 days prior to the due date by Compliance team. 3 - Leadtime suspension as per the suspension process, please see below. |
Next steps | Place all products into a Confirmed Shipment. No response is required unless stated otherwise. If the shipment will be late and the Customer Orders need to be delayed, inform our Inbound Receiving Team via the Contact Form - your SLA metric for “Late Leadtime Orders” will be affected but the customer orders will be fulfilled as long as the customer does not opt to cancel due to the delay. |
SLA | Booking Leadtime Shipments |
Threshold | Shipments containing leadtime orders to be booked on the Takealot Booking System 2 days in advance of shipment due date, at the latest. |
Definitions | This includes all leadtime orders and mixed shipments and is measured each day. |
Calculation | Shipment Due Date - 2 business days = Booking by Seller/Preferred Courier If not, your account will be flagged as “Risky”. |
Penalty | Accounts in breach of SLA may have leadtime privileges disabled |
View, track or manage performance | You can track all open leadtime orders on the View Sales page Create bookings or allocate shipments to couriers immediately after creating a shipment. Handover shipments to couriers as soon as possible to allow them to fulfill on time. Failure to book or allocate shipments in advance places customer orders at risk of being late and subsequently cancelled. It is also important to consider the time it will take to deliver goods to the DC furthest from you. Book your shipments in advance to ensure you can secure a booking slot. |
Communications | 1 - Warning sent (daily) by the Inbound Team for orders not within a Booked Delivery slot on the Booking system 2 - If no action is taken, then warning sent 2 days prior to due date by Inbound Team 3 - Leadtime suspension as per the suspension process, please see below |
Next steps | If your shipment has not been booked, do so immediately or reach out to your Preferred Courier where you have allocated the booking, but it has not been booked. If the shipment will be late and the Customer Orders need to be delayed, inform our Inbound Receiving Team via the Contact Form - your SLA metric for “Late Leadtime Orders” will be affected but the customer orders will be fulfilled as long as the customer does not opt to cancel due to the delay. |
SLA | Leadtime Order Cancellation |
Threshold | 1% |
Definitions | The percentage of leadtime orders cancelled by your account due to oversells (no stock) or cancelled by Takealot because you have missed the delivery due date. This is measured over a 2 week period for order cancelled with the “Cancelled by Seller” and “Cancelled by Takealot - Late” statuses. |
Calculation | Total Cancelled Leadtime Orders/Total Leadtime Orders |
Penalty | Breach of SLA may result in disabling of leadtime capability, and/or account suspension. Please note a R50 (ex VAT) penalty will be charged for the cancellation of leadtime customer orders due to items being ‘out of stock’ or ‘late’. This penalty will be charged per unit cancelled and not per order. |
View, track or manage performance | You can track orders by the cancellation reason on the View Sales page. Filter for cancelled orders in the “Sale Status Column”. Alternatively, view the status of multiple orders by selecting an “Order Date” time period and clicking on “Export Sales Details” to download a more detailed report. Ensure your SOH is kept up to date and that all shipments are delivered on time. Keep an eye on your inbox for your Seller Performance Metrics. |
Communications | Warning First Breach - 1 week suspension Second Breach - 2 week suspension Third Breach - 1 month suspension |
Suspension - Reactivation Days | Thursdays (Suspensions & Reactivation) |
Next steps | Follow the steps outlined in the email communications and address any operational issues that may be affecting your ability to fulfil orders. |
SLA | Late Leadtime Orders |
Threshold | 2% |
Definitions | The percentage of leadtime orders delivered late according to the due date of the orders (and not the shipment) for a 2 week period. |
Calculation | Total Late Leadtime Orders/Total Leadtime Orders delivered |
Penalty | Breach of SLA may result in disabling of leadtime capability, and/or account suspension |
View, track or manage performance | You can track your on-time and late deliveries on the Shipped Shipments page. Refer to the Due Date column for “Late” deliveries. Alternatively, view the status of multiple shipments by selecting these and clicking on “Download Shipment Details” to download a more detailed report. Ensure that you are able to pick, pack, ship, book and deliver all shipments within the leadtime days you have selected. |
Communications | Warning First Breach - 1 week suspension Second Breach - 2 week suspension Third Breach - 1 month suspension |
De/Reactivation Days | Thursdays |
Next steps | Follow the steps outlined in the email communications and address any operational issues that may be affecting your ability to deliver on-time. |
Take the time to review the cadence (regularity) with which you complete each step of the leadtime fulfilment process:
These suspensions typically relate to product packaging, labelling and/or overstocking the DCs. Consider the following:
For stock level management, make use of the following:
If you believe that the compliance action taken against your account was incorrect or if a breach of SLA is caused by a valid system or process failure, you may dispute the decision.
Reach out via the Seller Contact Form and select the following:
Please note that disputes sent to account managers or other departments will not be considered. Delays caused by couriers or unavailable booking slots are not considered to be valid reasons. While we are working to increase our capacity and efficiency, it is the responsibility of you as the seller, to be proactive in managing your delivery leadtimes and capacity constraints.
Always read your Weekly Seller Performance Metrics
You will receive your Seller Performance Metrics on a weekly basis. This report will provide you with your account’s SLA performance for all SLAs that may result in product, leadtime, replenishment or account suspension. The report will show to you your performance for the preceding two weeks - the same view as is held by our Compliance Team.
Where you are in breach of an SLA, you can expect a Compliance communication with the actions taken against your account within 1 to 2 business days. The following framework applies
First Breach - 1 week suspension with or without option to dispute
This is to allow you to focus on clearing your operational pipeline without additional pressure from new customer orders and to ensure we protect our customers from a bad experience. We urge you to take this time to address any bottlenecks, streamline slow processes and/or reconsider your leadtime settings.
Second Breach - 2 week suspension with or without option to dispute
A second breach of service deliveries indicates that initial operational issues were either not addressed, addressed incorrectly or incorrectly identified. We recommend you review your operational processes from start to finish and conduct a root-cause analysis. If issues fall outside of your internal operations, such as the performance of your courier partners or suppliers, you may need to reconsider such partnerships.
Third Breach - 1 months suspension with or without option to dispute
A third breach is considered to be a clear indication that your seller account poses a significant risk to our customers and you will not be permitted to sell on leadtime during one month.
During times of high sales volumes, such as Retail Season (November to February), stricter enforcement of SLAs can be expected, with longer suspension periods and no option to dispute. During these times, all operational focus is shifted primarily to the delivery of customer orders with the least amount of disruption. Keep an eye on your inbox for communications on special rules or strict enforcement during these times.
To contact the Seller Compliance team, please use the following form.
Takealot Marketplace · 12th Floor, Takealot Building · 10 Rua Vasco da Gama, Foreshore · Cape Town, Western Cape 8001 · South Africa