Business and Tech - Marketing - I

Stage 1 Desired Results
Understanding the Marketing Concept
Standards
Students will be able to independently use their learning to… cut and paste standards here Recognize the marketing skills, core functions and basic tools, and how they are important in understanding the whole marketing concept
Meaning
ESSENTIAL QUESTIONS: · What is marketing? · How is marketing more than advertising? · What are the foundations of marketing? · What is crucial about the marketing mix?
Acquisition
Students will be skilled at…list objectives/skills Define marketing List the five economic utilities and explain how they add value to a product Distinguish the difference between a customer and consumer Identify the four way to segment a market Explain how to construct a customer profile Explain the importance of understanding a company’s market share
Stage 2 - Evidence
Evaluative Criteria	Assessment Evidence
Formative	Role-Play Review Guide Canvas (when applicable) Case Study(ies)
Summative	Unit Test Discovery Project
Stage 3 – Learning Plan
Summary of Key Learning Events and Instruction ·Graphic Organizers are done as a class activity, so they have a model for future projects. ·Chapter 1 assessment/ vocabulary from Chapter 1 as well as other objective questions. ·Energy Drink Group Project: “you have been asked to generate creative ideas with regard to the marketing mix for the new product.” -Discovery Project - Documents each function of Marketing for 2 Businesses (service/product) ·Students will be introduced to “Benefits of Marketing Role Play,” p. 23. Evaluation based on performance indicators.

Stage 1 Desired Results
ESTABLISHED GOALS Elements of a Marketing Plan
Standards
Students will be able to independently use their learning to… cut and paste standards here <type here>
Meaning
Essential Question: Why is there a need for a marketing plan? How is the SWOT Analysis an effective analytical tool? What are the basic principles of marketing?
Acquisition
Students will be skilled at…list objectives/skills Conduct a SWOT analysis Conduct a PEST analysis Explain the concept of market segmentation Analyze a target market Identify an effective marketing mix Identify the purpose of a marketing plan
Stage 2 - Evidence
Evaluative Criteria	Assessment Evidence
Formative	Discovery Project Worksheet - Marketing Plans Case study preparation Ed-Puzzle (Marketing Mix) and Questions
Summative	Situational Vocab assessment Recorded Video of presentation of case study Unit vocabulary (real world examples) summative
Stage 3 – Learning Plan
Summary of Key Learning Events and Instruction Graphic Organizers are done as a class activity, so they have a model for future projects. Real World (Ford) exemplars of company marketing Mix Unit test assesses vocabulary from Chapter 2 as well as other objective questions. Students will take part in the “Marketing Intern Case Study,” p. 45. Evaluation based on performance indicators.

Stage 1 Desired Results
ESTABLISHED GOALS Economy and the Free Enterprise System
Standards
Students will be able to independently use their learning to… cut and paste standards here Identify the basic principles of the FES, and the economic benefits and costs.Understand how the supply and demand theory effects business/consumers
Meaning
Essential Questions: How does the free enterprise system operate? What is the purpose of supply and demand? Why is there a need for intellectual property rights? Of what significance are small businesses to the US economy? Can non-profit companies compete and survive with for-profit companies?
Acquisition
Identify the 4 basic principles of the FES Identify the two types of ownership encouraged by the FES – business, intellectual property Identify the two ways in which businesses compete Explain a Monopoly Explain the economic benefits and costs of profitable and unprofitable businesses Analyze the Supply and demand theory Explain how shortages and surpluses occur Explain how shortages and surpluses occur
Stage 2 - Evidence
Evaluative Criteria	Assessment Evidence
Formative	Formative assessment (terminology) FES Video / follow-up questions Terminology quiz
Summative	Monopoly Project
Stage 3 – Learning Plan
Summary of Key Learning Events and Instruction Powerpoint presentation Graphic Organizers are done as a class activity, so they have a model for future projects. Google Classroom Formative Quiz Monopoly Project Game play note taking Free Enterprise Script - Creation of a fictional story that narrates the 4 basic principles of FES, and how it was similar to your activity within the game of monopoly. *Free Enterprise Podcast

Stage 1 Desired Results
ESTABLISHED GOALS Communication and the Sales Process
Standards
Students will be able to independently use their learning to… Recognize the goals of selling and importance of Customer Relationship Mgmt (CRM), and how consumer trends and feature benefit selling influence sales.
Meaning
Essential Questions: With all other things remaining the same, is price the most important part of selecting a product or service to purchase? What is the purpose of feature-benefit selling? Why are steps of the sale important? What is the proper way to approach a customer from a sales perspective? How effective are salespeople’s methods? How do you determine needs? Is there a correct selling system or method? What product presentations work? When a customer objects, is the sale over? How do salespeople overcome objections?
Acquisition
Explain the purpose and goal of selling Explain the concept of customer relationship management (CRM) Identify different sales trends and technology uses Identify and explain the 3 types of customer decision making Explain the concept of feature benefit selling
Stage 2 - Evidence
Evaluative Criteria	Assessment Evidence
Formative	Presentation (Exit Ticket) Review What You Know W.S. Selling W.S. Bad, Bad Salesperson Video and Follow-up Questions Feature Benefit Chart
Summative	Unit assessment quiz Case Study - DECA (Instructional Area Selling) Bright Ideas Challenge - Go Half Way
Stage 3 – Learning Plan
Summary of Key Learning Events and Instruction ·Powerpoint presentation .Graphic Organizers are done as a class activity, so they have a model for future projects. ·Unit Assessment (Real World Experiences and Terminology) ·Case Study Evaluation and Role-play presentation -Bright Ideas Challenge (Going Half Way)

Stage 1 Desired Results
ESTABLISHED GOALS Types of promotions and the promotional mix
Standards
Students will be able to independently use their learning to Understand the importance of ,and ability to implement all elements within the Promotional Mix (4p's)
Meaning
Essential Questions: Can the promotional mix change throughout the duration of a business? How do you encourage a purchase through the use of sales promotions? Can trade promotions encourage sales within a business?
Acquisition
Students will be skilled at…list objectives/skills Identify the 5 basic categories in the Promotional mix Explain the role of each type of promotion in how it promotes a business Explain the development of the promotional mix Identify the 2 main types of Sales promotions (trade and consumer) List some Sales Promotion strategies used to encourage purchasing (coupons, incentives, etc.)
Stage 2 - Evidence
Evaluative Criteria	Assessment Evidence
Formative	Promotion vs. Publicity W.S. Beach Resort Case Study preparation
Summative	Terminology assessment Beach Resort Case Study presentation
Stage 3 – Learning Plan
Summary of Key Learning Events and Instruction ·Powerpoint presentation .Graphic Organizers are done as a class activity, so they have a model for future projects. ·Unit Assessment (Real World Experiences and Terminology) ·Case Study Evaluation / Role-play presentation (putting it all together) - Beach Resort

Stage 1 Desired Results
ESTABLISHED GOALS Promotional Mix - Advertising Media
Standards
Students will be able to independently use their learning to… Understand the purpose of the advertising element within the promotional mix, and be able to plan and select the appropriate media within it.
Meaning
Essential Questions: What advertising media is best used to reach varying target markets? Which media is best based on cost/benefit?
Acquisition
Students will be skilled at…list objectives/skills Explain the concept and purpose of advertising in the promotional mix Identify the different types of advertising media Able to plan appropriate media for marketing plan
Stage 2 - Evidence
Evaluative Criteria	Assessment Evidence
Formative	W.S promotions review Analysis of varying promotions - questions Case study - Perry Public Library preparation
Summative	Vocabulary assessment Case study presentation video
Stage 3 – Learning Plan
Summary of Key Learning Events and Instruction ·Graphic Organizers are done as a class activity, so they have a model for future projects. -Powerpoint presentation ·Case study evaluation ·Vocabulary Quiz . Presentation Summative

Stage 1 Desired Results
ESTABLISHED GOALS Construct a Print Advertisement
Standards
Students will be able to independently use their learning to… Able to construct a print advertisement by effectively using all elements of a print ad, and by cohesively demonstrating the importance of how each element should work together to create interest.
Meaning
Essential Questions: What are the 4 basic elements of a print advertisement? How do you best use the information from a feature benefit chart within the copy of your print ad? Why is it important to have a cohesive layout?
Acquisition
Students will be skilled at…list objectives/skills Identify the different components of a print ad Recognize how advertising campaigns are developed
Stage 2 - Evidence
Evaluative Criteria	Assessment Evidence
Formative	Graphic organizers - note taking WS - Identifying elements of a print ad Case study preparation
Summative	Feature Benefit Chart/ Creation of print ad Case study presentation
Stage 3 – Learning Plan
Summary of Key Learning Events and Instruction · Powerpoint presentation . Graphic Organizers are done as a class activity, so they have a model for future projects. . Terminology assessment · Case study is analyzed and solution is prepared . Creation of a print advertisement