2019 | Version 1.0
Last updated August 2019
Product Title Guidelines
Descriptive titles ensure that customers can search and discover your products. Follow the guidelines below to submit titles aligned with customer search behaviour per department.
Home | |
General Format | Brand + Product + Attribute Example: Mellerware - Liquafresh Juice Extractor - 600W |
Homeware
| Brand + Pattern (Thread count, if necessary) + Product + Size/Colour Example: Hotel Collection - 144TC (Thread count) Oxford Duvet Cover - White Example: Simba - Fusion Memory Foam Pocket Spring Mattress - King |
Small Kitchen Appliance Small Household Appliances | Brand + Capacity + Product + Color + Model Number Example: Smeg - 1.7 Litre 3D Logo Kettle - Mirrored Chrome - KLF03SS |
Large Household Appliances | Brand + Capacity + Product + Model Number Example: Defy - 6kg Front Loader – DAW381 |
Liquor | Brand + Product + Capacity
Example: Case Pack: La Motte - Sauvignon Blanc - 6 x 750ml |
Garden, Pool, Patio | Brand + (Model Type/Wattage, if required) + Product + Capacity/Colour Example: Ryobi - 1200W Electric Lawnmower - Black |
DIY, Tools, Auto | Brand + Product + Capacity/Colour
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Baby | Brand + Age Group + Product + Gender + Size/Capacity/Colour
Example: Baby Panda - Baby Wipes - 72 Wipes |
Pets | Brand + Product + Animal Type + Pattern + Capacity/Color/Size Example: Pamper - Fine Cuts Multi-Pack Gravy Favourites - 85g - Set of 12 |
Electronics | |
General Format | Brand + Series Name + Model Number [can add to Second Title if needed] + Product Type - Attributes (Color/Pack Size) Example: Cambium UE30C Mounting Bracket - Black |
DVD Players | Brand + Model Number + Size + Product Type + Screen Style (if needed) + (Color/Pack Size) Example: Panasonic PV-D4743S Progressive Scan DVD/VCR Combo (Silver) |
TV’s | Brand + Series Name + Model Number [can add to Second Title if needed] + Screen Size + Product/ Screen Type + (Color/Pack Size) [if needed] Example: Samsung 43" UHD Smart Flat LED TV |
Mobile Phones | Brand + Series Name + Model Number [can add to Second Title if needed] + Sim type + Screen Size + Drive Capacity + Network Type – Attributes (Color/Pack Size) Example: Huawei P-Smart Dual Sim 32GB LTE - Black |
Laptops & Desktops | Brand + Series Name + Model Number [can add to Second Title if needed] + Processor Type + Screen Size + Product Type – Attributes (Color/Pack Size) Example: Dell Inspiron 3552 Intel Celeron N3060 15.6" Notebook - Black |
Storage Drive | Brand + Series Name + Model Number [can add to Second Title if needed] + Drive Capacity + Drive Size + Product Type - Attributes (Color/Pack Size) [if needed] Example: Toshiba Canvio Basic 2TB 2.5" External Hard Drive |
Media | |
General Format | Brand + Product Title + (Platform/Edition/Packsize) |
Gaming | Brand + Product Title/ Hard Drive Size + Edition + (Platform) Example: Far Cry 5 (PS4) Example: Pokemon Sun and Steelbook - Limited Edition (3DS) Example: Skylanders Trap Team: Starter Pack (PS3) Example: Playstation 4 1TB Console + GT Sport (PS4) |
Music | Artist + Album Title (Format) AND state if it’s a parallel Import + Version Example: Katy Perry - Witness (CD) Example: Goldfrapp - Seventh Tree - Limited Edition (CD + DVD) Example: Blink 182 - Greatest Hits - Explicit Version (CD) Music Merchandise: Brand + Product Title + Colour + (Size/Capacity/ *If Applicable*) AND state If it is a parallel Import. Example: Rolling Stones - Glass Stein - 500ml (Parallel Import) Example: Def Leppard - Hysteria T-Shirt (Parallel Import) Example: Protective Outer Album Record Sleeves (Pack of 50) |
DVD’s | DVD's would have the Title + Edition + Format AND state If it is a parallel Import. Example: Empire Of The Sun (Parallel Import - DVD) Example: Jumanji: Welcome To The Jungle (Blu-ray) Example: Princess Mononoke - Special Edition (DVD) DVD Merchandise: Brand + Product Title + Colour + (Size/Capacity/ *If Applicable*) AND state If it is a parallel Import. Example: Joker: Suicide Squad Necklace - Gold Example: Tyrell Mug (Parallel Import) Example: Harry Potter - Gryffindor Tie T-Shirt (Parallel Import) Example: Rolling Stones Tour 82 Mens T-Shirt White (Size: XS) |
Stationery | Brand + Product Title + Colour/ Pack Size Example: Croxley - Create Maths Set - 11 Piece Example: Dala - Glow in the Dark Paint - 100ml Example: Dala Craft Paint 50ml - White |
Books | Trade Books: The Title Only Example: The Presidents Keeper Please use your subtitle for the author Academic Books: Title + Edition Example: General Principles of Commercial Law - 8th Edition Example: Introduction to English Literary Studies - 3rd Edition |
Lifestyle | |
General Format | Brand + Product Title + Size /Age |
Toys | Brand + Product Title + Size /Age Example: Board games: Brand + Product Title Example: Puzzles + Character Name + Age + Puzzle Pieces Example: Brand - Product Title - Colour |
Health & Beauty | Brand+ Product Title + Size Example: Outback Pain Relief Roll On - 50ml Example: Aragan Secret Treatment Oil - 100ml |
Beauty electrical | Brand + Product Title + Voltage + Colour Example: Parlux 2800 Professional 1760W Hair Dryer - Black |
Beauty Parallel Import | Brand + Product Title + Make + Size + Gender + (Parallel import) Example: DKNY Be Delicious Fresh Blossom EDP 30ml For Her (Parallel Import) |
Luggage & Travel | Brand + Capacity/Size + Product Title + Colour Example: Paklite Triplite 49cm Trolley Case Spinner - Grey |
Fashion & Sport | Brand + Gender + Product Description + Colour Example: Women’s Nike Sportswear T-Shirt - Black |
Shoes Specifically | Gender + Brand + Product Style Example: Men's adidas Ultra Boost Running Shoes |
Camping & Outdoor | Tents & Gazebos: Brand + Product Title + Size + Colour Example: Coleman Sundome 4 Person Tent - Green General equipment: Brand + Model Type + Product Title + Capacity / Colour Example: LK's Coffee Mug Stainless Steel - 430ml Example: Oztrail - Whistling Kettle 2.5 Liter - Silver |