Seller Compliance Requirements 

Last Revised October 2024 | Version 1.3.25

Version

Date updated

What’s changed?

1.3.25

December 2024

Products that are sensitive to temperature fluctuations or necessitate refrigeration throughout their storage and transportation” was added to 1.4 The Prohibited Items List

1.3.24

October 2024

These products  are currently curated by takealot.com and may only be sold with express consent. There is no application process for the sale of these goods at this time” was added to 1.2.1 Parallel Imports or Grey Goods

1.3.23

October 2024

Paragraph 1.2.3 “Cannabidiol ("CBD" Oil”) Products” was updated

1.3.22

September 2024

Labelling of “Foodstuff” has been updated with the following: “All labels must be attached to the product in a manner that cannot be separated from the product or product container. Digital images of product labelling will be allowed provided the label matches the physical product or product container. PDF images of product labelling will not be allowed.”

1.3.21

July 2024

Parallel Import Policy has been removed

"categorised as Parallel Imports or “Grey Goods” where required - see our Parallel Imports Policy for more information" has been removed from the quickstart compliance checklist.

1.3.20

March 2024

Charcoal and Briquettes have been removed from the Prohibited Items List.

1.3.19

March 2024

Colour blindness correcting Lenses and Contact Lenses has been added to the Prohibited Items section. Please see 1.4 The Prohibited Items List for more information.

1.3.18

Nov 2023

Undesirable Terms and Claims in Health Products has been added to the Prohibited Content section.

SAHPRA/NRCS Certification Combinations has been added to 1.2.4 Medical Devices & Products.

1.3.17

Nov 2023

Section 1.2.6 Labelling of “Foodstuffs”  and 4.3 Non-Returnable Products have been added to the guide. Regarding the prohibited items list, Takealot is only permitted to sell Unscheduled, Schedule 0 substances, and complementary medicines. Blank guns/ Prop guns have been added to the list of prohibited items.

1.3.16

June 2023

Flammable items and HIV testing kits are no longer eligible for sale. Please see 1.4 The Prohibited Items List for more information.

1.3.15

March 2023

Products sold as multi-piece items are not eligible for sale. Please see 1.4 The Prohibited Items List for more information.

1.3.14

December 2022

1.2.5 “Foodstuff” & Baby Food has been added to the Products Requiring Consent or Declaration section. Please see the section for information regarding required certificates.

1.3.13

December 2022

Maximum Selling Price of any product is R100 000. See the Prohibited Items List for more.

1.3.12

September 2022

Bulky Items (exceeding 70kg) now include products that are more than 4m in packaged width, height or length.

1.3.11

March 2022

Definition of “Firearms” has been updated in the Prohibited Items List.  “Blank guns” has been added as an Excluded Product.

1.3.10

January 2022

Any compressed gas/cylinders may only be sold without gas.

1.3.9

December 2021

Only schedule 0 medicine is permitted for sale.
See the Prohibited Items List for more.

1.3.8

November 2021

Bed sets may no longer be sold as sets and must be sold separately. See the Prohibited Items List for more.

1.3.7

October 2021

Updates to the Excluded (Prohibited) Products List regarding firearms.

1.3.6

September 2021

SAHPRA Certification required for medical products (See section 1.2 for more).

Beauty products may not refer to “whitening/lightening” etc. (See section 1.5 for more)

1.3.5

September 2021

COVID-19 rapid diagnostic tests are not permitted for sale.

Medical devices require a disclaimer to be added to all product display pages.

1.3.4

April 2021

Titles may not include a claim to be a replica or copy of a competitor brand. See section 1.5 for more information.

1.3.3

April 2021

Rodent Glue and Live Capture Traps are prohibited from being sold

1.3.2

March 2021

Hand Sanitisers that contain Acetone, Methanol and Methylated spirits are now considered Excluded Products.


Introduction

takealot.com’s mission is to be the most customer-centric shopping destination in Africa. Our company is built around the simple concept that the customer comes first. Our success is based on our ability to delight customers with amazing service and a one-stop destination where they can find any product they can think of.

To ensure we live up to this promise, we have certain rules and regulations in place. These are covered in this guide along with our Service Level Agreement which outlines the minimum performance levels we require our sellers to meet.  

Our Seller Compliance Team actively monitors the performance of our sellers in accordance with these performance levels to ensure a safe, fair and compliant Marketplace platform for all sellers.

Why is this important?

Failure to comply with any of our standards or policies will be communicated in the form of a warning. Depending on the seriousness of an offense and the amount or warnings received, Takealot may have your product display pages disabled, funds frozen and suspend or terminate your seller account at our discretion.  An appeal is possible where we will review your case and communicate the outcome of our findings that can result in no change to your account status or the reversal of the unfavourable action.


Index

Introduction

Why is this important?

Quick Start Compliance Checklist

1 : What You Cannot Sell

1.1 Counterfeit Products & Our Zero Tolerance Policy

1.2 Products Requiring Express Consent and/or Declaration of Sale

1.2.1 Parallel imports or grey goods

1.2.2 Large Appliances (“White Goods”) & Refurbished Electronics

1.2.3 Cannabidiol ("CBD" Oil ) Products

1.2.4 Medical Devices & Products

1.2.5 “Foodstuff”

1.2.6 Labelling of “Foodstuffs”

1.3 The leadtime-only list

1.4 The Prohibited Items List

1.5 Prohibited Content

1.6 Intellectual Property Violations

2: What You Will be Measured On

2 .1 Takealot Marketplace Service Level Agreement (“SLA Guide”)

3: What You Cannot Do as a Seller

3.1 Prohibited Seller Activities

4: The Takealot Returns Policy

4.1 An Item Was Returned By A Customer, What Happens Next?

4.2 Return Disputes

4.3 Non-Returnable Products

5: Fulfilment By Takealot

5.1 Inbound Shipping

5.2 Outbound Shipping

5.3 Access to Stock Stored at a Takealot Distribution Centre

5.4 Stock Discrepancy Disputes

6: Catalogue & Product Information

6.1 Product Display Pages and Offers

7: Payments & Disbursements

7 .1 Requirements to Receive Payments

7.2 Your Takealot Marketplace Account and Transfer of Funds

7.3 Penalties

7 .4 VAT & Other Related Taxes

8 : Correspondence with Takealot

8.1 Rules for Correspondence

8.2 Warning against Phishing emails


Quick Start Compliance Checklist

The checklist is intended to assist in covering the most basic requirements in maintaining a healthy account

1: My products are…

𝥷 genuine, branded products sourced from authorised distributors - Takealot has a zero tolerance policy towards counterfeit products

𝥷 ICASA Type Approved with a valid certification from ICASA where required e.g. all products that use a radio frequency, excluding FM Radios

𝥷 authorised by way of a Letter of Authority from the NRCS where required e.g. baby car seats, 220v powered products, motorcycle helmets etc.

𝥷  licensed where required and I can provide the documentation where requested e.g. popular brands such as Disney are often questioned for validity by customers

2: My product offers…

𝥷 are correct and truthful with no misleading or prohibited content

𝥷 do NOT contain duplicate product display pages of existing products on takealot.com, to the best of my knowledge

𝥷 reflect the correct Recommended Retail Price (RRP) as per the manufacturer or supplier

3: My business operations…

𝥷 are equipped to respond to customer invoices within 2 business days

𝥷 are prepared to deliver to all Takealot Distribution Centres on time and within the leadtime set

𝥷 can update Stock On Hand frequently to avoid customer cancellations


1 : What You Cannot Sell

1.1 Counterfeit Products & Our Zero Tolerance Policy

Takealot adopts a zero tolerance approach to any counterfeit, unlicensed or stolen products being listed on our website. The onus is on you to ensure that you have the legal authority to sell all products listed under your account and that they are legitimately sourced.

Definition of Counterfeit Goods: unlicensed or unauthentic products including products that have been fraudulently/illegally replicated, reproduced or manufactured

Please note that you may be required by the Seller Compliance team to provide proof that your products are legitimately sourced by supplying one of the below documents:

In the event of a Seller being found guilty of selling counterfeit, unlicensed or stolen goods:

Ensure the products you are selling complies with all local laws, including but not limited to:

1.2 Products Requiring Express Consent and/or Declaration of Sale

1.2.1 Parallel imports or grey goods 

These products  are currently curated by takealot.com and may only be sold with express consent. There is no application process for the sale of these goods at this time. These are branded goods that are imported and sold in South Africa, without the consent of the owner of the trademark or the authorised distributor. These goods are often offered to our customers at considerably cheaper prices than the prices it would be offered if the goods had been sourced through authorised or approved distributors.  However, due to the fact that these goods are not authorised, the manufacturers’ warranties and after-sales support are not applicable. Our customers have a right to be informed that manufacturers’ warranties do not apply to these goods. If such information is withheld when our customers buy such goods, they will be misled and the practice of selling these goods would be unfair. We are a customer-centric organisation and wish to provide products to our customers at the cheapest prices, whilst keeping them fully informed. Product display pages must include the terms “Parallel Import” in the product title.  

1.2.2 Large Appliances (“White Goods”) & Refurbished Electronics

These categories are currently curated by takealot.com and may only be sold with express consent. There is no application process for the sale of these goods at this time. Your account will be approached by a Takealot Representative for the sale of these products should your business be identified as a suitable vendor. All accounts selling these goods without the express consent will have their products removed from the site and/or our distribution centres at the cost of the Seller.  

1.2.3 Cannabidiol ("CBD" Oil ) Products

Takealot’s written approval is required for any Seller to market and sell products containing CBD on the Website. The CBD Policy application form can be found on our Terms of Service page. Any seller listing without this approval will have those products immediately disabled.

All products containing CBD listed for sale on the Website must be processed, manufactured, marketed and sold in compliance with the Department of Health’s Notice (Regulation 756, 23 May 2019) as follows:

In addition to the above, all products containing CBD must comply with the follow product description requirements:

In addition to the above, Takealot will not permit the listing for sale,  products containing full spectrum CBD.

1.2.4 Medical Devices & Products

Product disclaimer that must be added to the description

PLEASE NOTE: This product is not intended to compensate for diagnosis, treatment, cure, or mitigation of medical conditions. If you or a family member are experiencing any health-related problem, you should obtain medical advice from a certified health professional as this device may be harmful to your health. You are therefore advised to use this product with caution.

Hearing Aids - Product Titles

The product titles/description on the website may not refer to hearing aids but  “personal sound amplifier” products instead.

SAHPRA Certification
The following products require SAHPRA Certification to be sold on takealot.com:  

SAHPRA/NRCS Certification Combinations

Products which fall within the classification definition of a medical device according to the Guidelines for Classification of Medical Devices and IVDs; and are intended for medical use or professional use.

These products may only be listed if they are classified as a Class A or B device, with the exception of condoms which fall within Class C but are exempt from the rule. Devices classified as Class C and above may not be listed on takealot.com.All products which are classified as a medical device, and are allowed for listing on takealot.com must be accompanied by a valid medical device licence issued by SAHPRA

1.2.5 “Foodstuff”

As per Foodstuffs, cosmetics and disinfectant act, 1972 ( Act no. 54 of 1972) NO. 638 any entity that trades in Food and/or Baby Food require certification as proof of compliance with South African Regulations. This type of certification ensures that the premises at which food and baby food is stored, handled, distributed etc. is registered and considered safe in accordance with health regulations.

 

The following Certification is required to sell “foodstuffs” on takealot.com:

Sellers can use the Compliance Tab under the Account page on the Seller Portal to upload their Food - R638 certificate and stay compliant. Click here to learn more about submitting your certificate via the Seller Portal.

1.2.6 Labelling of “Foodstuffs”

Regulations relating to the Labelling and Advertising of Foodstuffs in terms of the Foodstuffs, Cosmetics and Disinfectants Act 54 of 1972 (FDA and FDA Regs), require products listed on takealot.com, as well as those delivered to the DCs, to comply with the following minimum requirements:

 All food labelling must be in English, and where possible, one other SA language.

  1. All labels must be affixed to the product in a manner that cannot be separated from the product or product container.
  2. All products must clearly identify the name/description of the foodstuff - this must be accurate and inform consumers of exactly what is in the packaging.
  3. All labels must clearly contain the:
  1. All food labels must be attached to the product in a manner that cannot be separated from the product or product container. Digital images of product labelling will be allowed provided the label matches the physical product or product container. PDF images of product labelling will not be allowed.
  2. All foodstuffs labelling must contain the following minimum mandatory nutritional information:

It is your responsibility as the merchant to ensure that you adhere to all legislative requirements. Where your listings do not adhere to the above minimum requirements, they will be disabled until you have adhered to the necessary labelling requirements. This will require you as a merchant to send in the necessary images that demonstrate that your product complies with the labelling requirements set out above. Submit an Edit Request to update your listings accordingly which will be approved if compliant with the requirements set out above.

1.3 The leadtime-only list

The following products may be sold on leadtime only. Attempts to stock our DC with these products will result in rejections at the inbound receiving door.

1.4 The Prohibited Items List

The following products are prohibited from being sold on takealot.com:

1.5 Prohibited Content

1.6 Intellectual Property Violations


2: What You Will be Measured On

2 .1 Takealot Marketplace Service Level Agreement (“SLA Guide”)

Please refer to the SLA Guide for more information.

3: What You Cannot Do as a Seller

3.1 Prohibited Seller Activities

 Any violation of Takealot policies or rules may result in the suspension or removal of your selling privileges. The following activities are strictly prohibited:


4: The Takealot Returns Policy

We want our customers to be delighted with their purchases, and if they are not completely satisfied, we want them to return the product to us so that we may repair it, replace it, or credit their account. The reasons and conditions under which a customer can return products is available at https://www.takealot.com/help/exchange-return-policy. As a Takealot Marketplace Seller you are expected to accept these terms as your own.

4.1 An Item Was Returned By A Customer, What Happens Next?

When an item is returned by a customer, it will be returned to the warehouse closest to the customer (Johannesburg or Cape Town). Our warehouse associates will assess the return scenario; Sellers will not be consulted before a return is accepted or rejected at the warehouse.

If it is sellable, the item will be scanned back into your inventory and it will be available for purchase again on takealot.com.

If the item is not in sellable condition, or further evaluation is needed, the nominated warehouse will contact you requesting you to collect your return. You will be liable to collect the stock from the warehouse at which the item was returned. Once notified to collect your return;

Please note, after the closure of your seller account, you will still be liable for any items that may be returned.

4.2 Return Disputes

If you are not satisfied with a returns evaluation by our Takealot Returns team, it is possible to log a dispute within 7 business days after the returned item has been collected via the Seller Contact Form.

Takealot will investigate the dispute and may provide reimbursement in the event that the dispute is found in your favour. Reimbursements are subject to Takealot’s discretion and will be communicated on a case-by-case basis.

4.3 Non-Returnable Products

The general rule for returns is that consumers should be able to return any goods supplied to them. There is an exception to this rule, however, and that is certain products have to be excluded from the right to return. This exception is how we find products that have inherent non-returnability. We are guided by the Consumer Protection Act (“CPA”) and the Electronic Communications and Transactions Act (“ECTA”) in determining which products fall under the non-returnable category.

 

The practical implications of your product listed as non-returnable is that your product can only be returned in the event of defects (returnable within 6 months of delivery or collection).

 

It is important to note that the CPA states that all consumers have a right to return products and for that reason, the general rules of our Returns Policy are still in effect. The principle of non-returnability is an exception to this rule and should not be abused.


5: Fulfilment By Takealot

All products shipped to and fulfilled by Takealot must comply with the Goods Receiving Requirements.

5.1 Inbound Shipping

Inbound shipping refers to but is not limited to: leadtime shipment orders, replenishment shipment orders and product returns delivered after evaluation.

5.2 Outbound Shipping

Outbound shipping refers to but is not limited to: Removal Orders, Inbound Exceptions, Damaged Stock, Expired Stock, Aged Stock and Product Returns that must be evaluated by you.

5.3 Access to Stock Stored at a Takealot Distribution Centre

Due to the proprietary nature of our business, under no circumstances are sellers allowed to access a Takealot Distribution Centre. Once products are scanned into a Takealot Distribution Centre, a seller does not have direct access to the products until the stock is scanned out of a Takealot Distribution Centre. You may only access it by requesting a Removal Order.

5.4 Stock Discrepancy Disputes

If you believe your stock levels are displaying incorrectly on the Seller Portal, you can log a query for our team to investigate via the Seller Contact Form. You can also log a stock discrepancy if you have received damaged stock on a removal order.  Takealot will investigate the dispute and may provide reimbursement in the event that the dispute is found in your favour. Reimbursements are subject to the Takealot.


6: Catalogue & Product Information

6.1 Product Display Pages and Offers

Takealot's catalogue and offer framework is based on what we call the product display page. When you sell on takealot.com, you may create an offer against an existing product display page for the product. If there is no product display page for the product you may create a new product display page for it. Other sellers, including Takealot, could use the product display page you have created, to add their offers for the product. Adding a new product to the Takealot catalogue and subsequently creating a new product display page does not give you exclusive right to that particular product or product display page.


7: Payments & Disbursements

7 .1 Requirements to Receive Payments

To receive payment from Takealot Takealot Marketplace you need to provide the following:

  1.  a valid South African bank account and
  2.  signed debit order authorisation form

7.2 Your Takealot Marketplace Account and Transfer of Funds

7.3 Penalties

Penalties are applied at our discretion. It’s application and amount charged is determined by the excessiveness of policy violations.

7 .4 VAT & Other Related Taxes

Please refer to section 10 in the Terms and Conditions for the rules regulating VAT and other taxes.

Takealot will supply VAT invoices as required by law to all sellers whether you provide a VAT registration number or not. If a VAT registration number is provided, it will be visible on the VAT invoice that we send to you. Your VAT invoice for your Takealot Marketplace account fees will be available in electronic form and can be downloaded within the Seller Portal, an email with a link to download your VAT invoice will be sent to you by the 15th day of every month for transactions that occurred in the preceding month.

In addition, all transactions including any applicable VAT, will be shown in the Accounting section of the Seller Portal.

The current applicable VAT rate is 15 percent.

Please note that you are responsible for the accuracy of the information you provide to Takealot. Takealot reserves the right to request additional information to confirm the validity of the information you provide. Such information will be processed and maintained in accordance with the terms set out in the Takealot Marketplace Agreement. Furthermore, you may be invoiced for any applicable unbilled VAT if you provide information that is determined to be invalid.


8 : Correspondence with Takealot

8.1 Rules for Correspondence

Throughout the process of selling on takealot.com you will receive correspondence from the Takealot Marketplace or related teams.

8.2 Warning against Phishing emails

It may happen that you are targeted as a Takealot Marketplace seller to provide sensitive emails. These emails are forged in an attempt to convince you to reveal sensitive account information. These false emails also called "spoof emails" or "phishing emails," look similar to real emails. Often these emails direct you to a false website that looks similar to a takealot.com website, where you might be asked to give your account information and password.

These false websites can steal your sensitive information and this stolen information can be used without your knowledge to commit fraudulent activities or activities that you do not authorise. To protect yourself from responding to these emails and revealing sensitive or private information, you can follow a few simple rules:

Know what Takealot WON'T ask for

Takealot will never ask you for the following information in email communication:

Review grammatical or typographical errors

Be on the lookout for poor grammar or typographical errors. Many phishing emails are translated from other languages or are sent without being proof-read. As a result, these emails can contain bad grammar or typographical errors.

Check the return address

While phishers often send forged emails to make it look like it comes from takealot.com, you can frequently determine whether it's authentic by checking the return address. If the "from" line of the email looks like "takealot-security@mweb.com" or "takealot-payments@iafrica.net," or contains the name of another Internet Service Provider (ISP), you can be sure it is a fraudulent email. Most email clients let you examine the source of the email. Check the email header information to see that the "received from," "reply to," and "return path" for the email comes from @takealot.com.

Check the website address

Some phishers set up spoofed websites that contain the word "Takealot" somewhere in the URL. Genuine Takealot websites always end with "takealot.com". Some phishing emails include a link that looks as though it will take you to your seller account, but it is actually a shortened link to a completely different website. If you hover over the link in your email client, you can sometimes see the underlying, false Web address, either as a popup or as information in the browser status bar.

Lastly, if ever you are in doubt, please contact the Seller Support team for assistance.


Takealot Marketplace · 12th Floor, Takealot Building · 10 Rua Vasco da Gama, Foreshore · Cape Town, Western Cape 8001 · South Africa