Communication Procedures for INFF Facility:

A Collaborative Framework

Background

INFF Facility partners recognize the critical importance of advancing integrated financing approaches for sustainable development financing. However, each entity has unique strengths, resources, and networks that, when combined, can significantly amplify the impact of any individual INFF Facility partner.

By integrating policy expertise and on-the-ground implementation experience, the collaboration aims to create a synergistic approach to developing and promoting the INFF Facility. This approach leverages the comparative advantages of all organizations, ensuring a comprehensive and multifaceted strategy in advancing the INFF agenda.

Action Pathways

Joint Strategy Development: Develop a strategic plan collaboratively that aligns the goals, resources, and actions of OECD, DESA, UNDP, and UNICEF to enhance the INFF Facility's effectiveness and reach. This plan should leverage the unique strengths and perspectives of each institution to create a comprehensive approach to financing for development.

Integrated Communication Efforts: Formulate a unified communication strategy that integrates the analytical insights of DESA, the practical experiences of UNDP, the policy expertise of OECD, and the field insights of UNICEF. This strategy should provide a holistic view of the INFF Facility's impact, potential, and contributions to sustainable development financing.

Social Media Content Matrix: Utilize the social media content matrix as a strategic tool to optimize the use of various social media platforms, aligning communication channels and content types with the INFF Facility's overarching goals. This approach should ensure that each organization's contributions are reflected in the social media strategy, enhancing audience engagement and maximizing the visibility of the INFF Facility.

Coordinated Implementation and Support: Collaborate on the ground to offer countries a cohesive package of technical assistance, policy advice, and implementation support. By combining the resources and expertise of OECD, DESA, UNDP, and UNICEF, the support provided to countries will be more integrated and impactful, promoting the effective adoption of INFFs.

Expected Outcomes

• Enhanced Visibility and Impact: The collective effort will boost the INFF Facility's global visibility and recognition, drawing in a broader array of stakeholders and resources.
• Strengthened INFF Implementation: With coordinated support, countries will benefit from a more holistic and effective approach to implementing INFFs, enhancing sustainable development financing.
• Accelerated Progress: The synergy of shared resources and aligned efforts among the four institutions will expedite progress toward achieving sustainable financing for development, in line with the 2030 Agenda for Sustainable Development.

Long-term Change

The collaboration among OECD, DESA, UNDP, and UNICEF within the INFF Facility exemplifies a groundbreaking model of integrated efforts in sustainable development finance. By uniting the distinct strengths and perspectives of each institution, this partnership fosters a more coordinated and impactful approach to addressing global financing challenges. Together, these efforts are pivotal in driving progress towards the Sustainable Development Goals (SDGs), showcasing how collaborative, multifaceted strategies can enhance financing mechanisms and accelerate sustainable development worldwide. This collective endeavor not only aims to achieve the immediate objectives of the INFF Facility but also sets a standard for future collaborations, underscoring the power of unity in transforming the global development landscape.

Branding Consistency

• All content should align with the established branding elements of the INFF Facility, incorporating contributions and visual identity aspects from OECD, DESA, UNDP, and UNICEF.
• Ensure that logos, color schemes, typography, and other visual elements are used consistently across various communication mediums to maintain a coherent brand identity.

Logos

Light Background

Dark Background

Color Theme

Bright

Muted

Dark

Fonts and Formats

1. Titles, Covers:

 Lora  Lora  Lora  Lora  Lora

INFFs provide a framework for financing national sustainable development priorities and the SDGs at the country level.

2. Paragraphs:

Roboto Roboto Roboto

Mobilising resources, both domestic and global, to support sustainable development remains a key challenge for many developing countries.

3. Video Formats:

1. For Youtube: Minimum 1080*1920 progressive, 23.976/24/29.97/30fps, minimum 4500 kb/second, MOV or MP4 ProRes 422 Codec
2. For Twitter, Instagram and LinkedIn: 1:1 aspect ratio (1080 x 1080 pixels) or 1080*1920, progressive,  23.976/24/29.97/30fps, minimum 4500 kb/second, MOV or MP4, ProRes 422 Codec

Access and Roles

1. Assigning Leading Team Members: From each member institution (OECD, DESA, UNDP, UNICEF), identify and select individuals with the expertise and authority to manage social media platforms. These individuals should have a clear understanding of their respective organization's communication strategies and the collective goals of the INFF Facility.

1. Linkedin: https://www.linkedin.com/help/linkedin/answer/a569144/add-or-remove-admins-on-your-linkedin-page?lang=en
2. Youtube: https://support.google.com/youtube/answer/9481328?hl=en
3. Twitter: https://help.twitter.com/en
4. Instagram: https://help.instagram.com/218638451837962

2. Adding Subordinates: The assigned administrators will have the authority to add subordinate team members to the platforms. These subordinates should be given roles and permissions (e.g., editor, moderator) based on their specific responsibilities and the level of access they require for their tasks.
3. Documentation: Maintain a record of all team members who have been granted access, along with their roles and levels of permission. This documentation should be regularly updated and shared among the participating organizations to ensure transparency and accountability.
4. Access Review and Modification: Establish a regular review process to assess the relevance of current access levels. Administrators should modify or revoke access as team members' roles change or if they no longer require access to the platforms.
5. Security Training: Provide training for all team members with access to the social media accounts, emphasizing the importance of security, privacy, and compliance with organizational guidelines and social media platform policies.
6. Risk Response: As soon as an incident is detected, the team member who discovers the breach should immediately report it to the designated administrators from member institutions (OECD, DESA, UNDP, UNICEF). The administrators from all entities should quickly assess the severity and potential impact of the incident to determine the appropriate course of action. Immediately change the passwords for the affected social media accounts to prevent further unauthorized access. This action should be taken by the administrators or other authorized personnel. Review and update security settings and access privileges to ensure that only authorized personnel have access.
7. Investigation and Documentation: Conduct a thorough investigation to understand how the incident occurred, including identifying any vulnerabilities that were exploited. Document the incident, actions taken, and findings from the investigation for future reference and to inform the development of stronger security measures.

Content Management

1. Pre-Production Communication:

• The team initiating content production dedicated for the co-managed channels, should inform the other team about upcoming projects, outlining the content type, objectives, key messages, and schedule. This notification is meant for transparency and to offer an opportunity for the other team to provide input or suggestions if they wish to contribute, fostering a collaborative environment without imposing obligations for approval.

2. Content Creation and Initial Review:

• The initiating team develops the content according to their strategic goals and branding guidelines. An internal review within this team ensures the content meets quality standards and aligns with their objectives. This phase emphasizes the team's autonomy in creating and vetting their content.

3. Optional Cross-Team Review and Feedback:

• Once the draft is prepared, the initiating team can optionally share it with the other team for feedback. This step is not mandatory but allows for additional perspectives to enhance the content's quality and relevance. Any feedback provided is advisory, not binding, ensuring the producing team retains final decision-making authority.

4. Final Approval and Scheduling:

• The initiating team finalizes the content, incorporating any feedback they found useful from the optional cross-team review. Final approval lies within the initiating team, respecting their autonomy in content creation. The content is then scheduled for publication in alignment with their communication strategy.

5. Autonomous Support and Resource Sharing:

• While each team is primarily responsible for their content creation, there's an open offer for support, advice, or resource sharing upon request. This approach encourages a supportive environment where assistance is available but not imposed, ensuring teams can independently manage their content while benefiting from inter-team collaboration when desired.

6. Content Usage:

• The team that produces the content retains the right to use, repost, or re-edit it for different channels or purposes. This ensures that the content creators can fully leverage their work to enhance their communication strategy.
• If the non-producing team (OECD, DESA, UNDP or UNICEF), depending on who created the content) wishes to use, repost, or re-edit the content created by the other team, they must request approval. This request should specify how and where the content will be used to ensure it aligns with the original objectives and messaging.
• When content is shared or repurposed across teams, proper acknowledgment or attribution should be given to the original creators, maintaining transparency and respecting intellectual property.

Content Calendar and Scheduling

1. Shared Content Calendar: Utilize a shared content calendar accessible by all the participating entities. This calendar will serve as a central tool for planning, tracking, and coordinating content across all shared platforms.

2. Content Planning Procedures:

• Establish clear procedures for adding content to the shared calendar, including details such as content type, platform, and specific timing.

• For each piece of content scheduled on the calendar, include a comprehensive set of details to ensure all team members have the necessary information for review, support, or cross-promotion.

• Text or Description: Paste the texts and descriptions will be used in the social media posts and/or Youtube videos.
• Visual Screenshot: Include a screenshot or thumbnail of the visual content to offer a quick visual reference.
• Accessible Link to the Graphic/Video Content: Provide a direct link to the location where the full-resolution graphic or video file is stored, ensuring easy access for all team members.
• File Naming Convention: Use a standardized format for file names - YYMMDD_Video/Picture_ProducingEntity_WidthPixelxHeightPixel_NumberMinutesNumberSeconds. This format should detail the date of creation, content type (video or picture), the entity responsible for production, dimensions, and length if applicable.

Example: 240316_V_DESA_1080x1920_02m15s.mov

3. Avoiding Duplication:

• To prevent content duplication, each team should review the shared calendar before scheduling new posts to ensure there's no overlap with planned content from the other team.
• In cases where similar topics are covered by both teams, coordination is encouraged to differentiate the content's focus or perspective, adding value for the audience rather than presenting repetitive information.

4. Same Day Publishing Protocol:

• As a general rule, avoid scheduling content from both teams on the same day to ensure each piece receives adequate attention and engagement.
• In scenarios where same-day publishing is necessary (e.g., urgent updates or significant events), all teams should communicate in advance to coordinate timing and content differentiation, ensuring that each post can achieve its intended impact.

6. Content Review:

• Regularly review the content calendar in joint meetings to ensure ongoing alignment with strategic objectives and to make any necessary adjustments based on performance data or changing priorities.

7. Data Tracking and Report:

• To effectively monitor the INFF Facility's social media impact across all participating entities, it's essential to track a comprehensive set of metrics. Key performance indicators should include engagement rate, reach, follower growth, content sharing rate, click-through rate, and conversion rate. Additionally, it's vital to quantify the content being analyzed, specifying the total number of video and picture posts separately.
• Create a standardized monthly report template that presents data for each KPI in a clear and actionable format. Include both entity-specific data and aggregated data to provide a comprehensive view of performance.