INFF Global Event Communication Strategy Overviews

Objective

Increase awareness and participation in the INFF Global Event, highlighting its significance in advancing resilient and inclusive economies through Integrated National Financing Frameworks.

Target Audience

• 81 Member States in INFF (Email list)
• UN Staff (DESA Email list)
• DESA Social Media Followers
• General Public (through UNTV or Zoom Broadcast)

Key Messages

• Emphasize the event's role in sharing experiences and lessons on implementing INFFs to finance sustainable development.
• Highlight the event as a platform for collaboration among countries, development partners, the private sector, civil society, and academia.
• Promote the sessions, which cover a range of topics including mobilizing domestic resources, engaging the private sector, and combating climate change through INFFs.

Communication Channels and Tools

• Email Campaigns:

• "Save the date" email to be sent out immediately.
• Follow-up emails with the draft agenda, speaker highlights, and registration details.
• Targeted emails to specific groups within the audience, such as member states, UN staff, and potential private sector participants.

• DESA/FSDO Website:

• Create a dedicated landing page with event details, agenda, speaker information, and registration link.
• Update the page regularly with new speakers, sessions, and other relevant information.

• Social Media:

• Utilize DESA's social media channels to create buzz around the event.
• Share updates, key speaker announcements, and teasers of session topics.
• Engage with followers by encouraging them to share the event and participate in discussions.

• UN Journal and DGACM Platform:

• Announce the event in the UN Journal.
• Use the DGACM platform to reach out to member states and ensure their awareness and potential participation.

• Broadcasting:

• Plan to broadcast the event on Virtual Meeting (and UNTV), making it accessible to a broader audience.
• Ensure technical preparations are in place for a smooth and professional broadcast.

Phases and Timeline

Media Evaluation

• Track email open and click-through rates to gauge interest and engagement.
• Monitor social media engagement metrics (subscribers, likes, shares, comments).
• Analyze website traffic to the event page.
• Collect registration data to assess reach and interest across different audience segments.

Interview Questions Reference

Pre-Event Interview Questions and Talking Points

Objective: Build awareness, generate interest, and establish FSDO and DESA as leaders in financing for sustainable development.

• Question: "Can you explain the concept of Integrated National Financing Frameworks (INFFs) and their significance in achieving sustainable development goals?"

• Talking Points:

• Define INFFs and their holistic approach to financing development.
• Discuss how INFFs align national priorities with sustainable development goals.
• Highlight successful INFF implementations in various countries.

• Question: "What are the main objectives of the upcoming INFF Global Event, and why is it important for stakeholders to participate?"

• Talking Points:

• Outline the event's goals, such as knowledge sharing, networking, and advancing the INFF agenda.
• Emphasize the value of collaboration among governments, private sector, and civil society.
• Highlight the diversity of speakers and sessions that cater to various interests within the sustainable development sphere.

• Question: "How does FSDO/DESA's involvement in INFFs and this event reflect their commitment to sustainable development?"

• Talking Points:

• Discuss FSDO and DESA's roles in promoting and supporting INFFs.
• Highlight key achievements or contributions of FSDO and DESA to the INFF agenda.
• Illustrate how the event is a platform for FSDO and DESA to lead global dialogue on sustainable financing.

During-Event Interview Questions and Talking Points

Objective: Engage the audience, facilitate knowledge exchange, and reinforce the event's role in advancing the INFF agenda.

• Question: "Based on the discussions so far, what emerging trends or innovations in financing for development have captured your attention?"

• Talking Points:

• Encourage the interviewee to share personal insights or highlights from the event.
• Discuss how these trends can influence the future of sustainable development financing.
• Link the discussion back to how INFFs can adapt or integrate these innovations.

• Question: "Can you share a success story or a key learning from implementing INFFs that has been highlighted during the event?"

• Talking Points:

• Prompt the interviewee to share specific examples or case studies presented during the event.
• Discuss the impact of these successes on the respective countries or sectors.
• Explore lessons learned and how they can inform future INFF implementations.

• Question: "Looking ahead, how can stakeholders continue to collaborate and build on the momentum generated by this event?"

• Talking Points:

• Discuss the importance of continued dialogue and partnership beyond the event.
• Highlight upcoming opportunities for engagement or collaboration within the INFF community.
• Encourage a call to action for stakeholders to commit to supporting or advancing the INFF agenda.